RCCM Indore’s Bachelor of Commerce (B. Com) in Management is an undergraduate program that prepares students for professional careers in the field of marketing. The B.Com (Management) degree emphasizes the techniques of managing and planning for marketing management. In this 3 year course, students will proceed through the curriculum in a planned sequence that culminates with the development of a marketing plan. The program focuses on proven practices and application of theory covering research, the nature of consumers, sales management, advertising, quality management, law and ethics in the marketing environment. The program also introduces students to critical thinking skills by providing them with practical marketing principles, examples and case studies, all of which develop the student’s cognitive abilities and enable them to develop marketing strategies for their organizations.